<aside> 📌 Client: Canva Project: Creative Direction & Machine Learning Consultation Role: Design Operations & Workflow Design

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In 2023, Canva’s Visual Content team supported the Product team in the development of Canva’s newest AI tools – Text to Image. The scope involved the ideation, review and testing of MVP styles for machine learning.

What did this process involve? The Visual Content team led the ideation of ~20 photography and graphic styles (i.e., neon, illustrative, 3D) and curation of content in Canva’s content library, to supply the Product team’s machine learning engineers.

The workflow showcased fortnightly sprints that delivered agility, as the Visual Content team needed to pivot at times based on learnings from the Product team’s implementation.

This work was the first iteration of Canva’s Magic Studio.